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Showing posts from June, 2018
Which journalism principles can be applied in digital marketing and why?   Optimize your copy    Journalism need the basic search of understanding the search engine optimization . You must have the skill of writing the copy that will appear on top of the search result.   Tell a visual story The media have to attract and keep the interest of the audience , so that you can have many viewers in your story.                                                                                                                    Write headlines that click Headline must be clear and direct to the news stories for the sake of the audience to know exactly what is all about. The audience must be able to read/imagine the news behind the headlines.   Read the data   As a journalist , you must understand what is the data from google analytics , facebook ,  twitter means and  how it can be used to create the content of what people will read . Digital marketers and advert