Which journalism principles can be applied in digital marketing and why?

  Optimize your copy

•   Journalism need the basic search of understanding the search engine optimization .
• You must have the skill of writing the copy that will appear on top of the search result.

  Tell a visual story

• The media have to attract and keep the interest of the audience , so that you can have many viewers in your story.                                                                                                                 

  Write headlines that click

• Headline must be clear and direct to the news stories for the sake of the audience to know exactly what is all about.
• The audience must be able to read/imagine the news behind the headlines.

  Read the data

•  As a journalist , you must understand what is the data from google analytics , facebook , twitter means and  how it can be used to create the content of what people will read .
• Digital marketers and advertisers had to revenue sources for digital news outlets.

 

  Create social content 

• As a journalist , you must have the app that you are saving and sharing your stories on social media after the digital edition have check your story , you can upload it on your social media like blog. The distribution is for everyone's responsibility this means everyone is allowed to do this but you have to follow the rules of digital journalists.     
• Knowing how to write short , conversational post it drive social traffic to the stories , this will be an essential skills.                                                                

   

  Emphasize digital agility

•  You must know how to use social media.
• Yet the technology is not the most important part of digital skills but the tools of media are the best suited to tell the story and engage the audience. 

 Develop the strategic of thinking and understanding the audience

• Advertising , marketing and writing need a journalist grasp of a good story
• As a journalist you don't have just write the story for everyone without thinking about what are you writing .

  Teach teamwork

• A strong writer might team up with a greater videographer to make something that's better.

Evaluation of digital journalists

  Lack of profit

• One big worry the journalists expressed about their newspaper's digital strategies was the fear that their paper aren't profitable online.
• Many journalist fear that the industry might have focus on the wed side of the business.

  Quantity over quality

• Other journalist feared that a newsroom focus on audience analytics data might distract the editorials staff from creating quality journalism or spread their time and priorities too early to leave room to create it.
• A focus on digital growth could also mean expanding a paper's online audience to the nation level.

  The risks and threats  of being digital journalists

•   The profession journalists can be dangerous .
• Threats are not limited to conflict zone .
• Harassment and intimidation can be dangerous .
• Physical risk such as high profile sexual assaults.

                                                                                                                                                                       Why journalists and digital market have relationship

• Mostly the journalists love writing , reading and telling the story.
• The digital market need the writers so that's the reason journalists are related to digital market.

Challenges and opportunities for digital journalists

• Public access to diversified , pluralistic information.
• Online journalism
• Fact-checking and accountability in journalism.
• Securing an efficient and competitive media market place.    
• Traditionally businesses focused on mass market . 20% of the market provide 80%of the profit.
• But with digital , the other 80% can be profitable because it can reach so many people online.                                                                                                                                                                                                                  

The benefits of digital marketing

• People of today are accessing digital information through many devices and many channels.
• Digital market means you can target specific group.
• Reduce marketing cost.
• Analyse campaign results in details.
• Engage in conversation with costumer.

    

Marketing 

 

• Product-you create a product
• Price - you sell it with the right price
• Place -it must go to a specific place 
• People-you have to sell it to people
• Promotion-you have to use promotion to media.

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